Whether it was regarding the creation of the yearly blog calendar or scheduling meetings with prospects – the activities were too extensive and scattered everywhere. Moreover, the employees themselves had a problem keeping a tab on their activities.
When 30-year-old Michael Horowitz started his own digital marketing agency 3 years ago, little did he realize the importance of a unified system to monitor and control business activities.Īlthough he divided his employees into two major teams – marketing and sales – he was unable to keep track of their activities. In this age, beating the competition is a tad difficult, given the number of businesses mushrooming across industries – with the sole aim of offering services cost effectively. The most obvious step after starting a business is to streamline all marketing and sales activities to drive its expansion.
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